Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers' Judgments and Underlying Processes
Consumers' judgments of the frequency with which members of an ethnic minority are represented in advertisements can depend on the processing strategies they employ both at the time the ads are first encountered and at the time the judgments are reported. These strategies, in turn, can depend on whether the consumers personally belong to the minority group in question. European American and African American participants received a series of advertisements that varied in terms of the relative numbers of Black and White models that were portrayed. European Americans overestimated the number of Black models that appeared in the ads when the actual incidence of these models was low, but this overestimation decreased (and thus they became more accurate) as the number of ads containing these models increased. In contrast, African Americans were accurate when only a small number of Black models were presented, but became less accurate as the actual incidence of the models became greater. European Americans apparently based their estimates on the ease of recalling individual instances at the time of judgment, whereas African Americans appeared to perform an online tally of the number of Black models shown at the time they encountered them.
Briley, Donnel A., et al. “Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes.” Journal of Consumer Psychology, vol. 17, no. 1, 2007, pp. 36–48, http://www.jstor.org/stable/27609627. Accessed 27 Apr. 2022.
2. Diaspora in the Digital Era: Minorities and Media Representation
This article argues that we need to understand media as spaces where minorities increasingly communicate interests, make claims and mobilize identities. With a focus on diasporic groups, the article looks at the multi-spatial character of communication and mobilization and its consequences for expression and communication of cultural and political belonging. Diasporic groups represent some of the most significant minorities across European nation-states. While living in - and in many cases being citizens of - European nation-states, they also sustain political and cultural connections across boundaries, largely through the media. This article argues that diasporic minority groups use the media in complex ways that feed back into their sense of cultural and political belonging. Only if we examine the diverse and complex ways in which minorities use the media to make sense of the world around them, can we begin to understand the wider significance of media and communications for minorities' cultural and political representation and belonging.
Georgiou, Myria. "Diaspora in the Digital Era: Minorities and Media Representation." Journal on Ethnopolitics and Minority Issues in Europe : JEMIE, vol. 12, no. 4, 2013, pp. 80-99. ProQuest, http://library.tcu.edu/PURL/EZproxy_link.asp?/login?url=https://www.proquest.com/scholarly-journals/diaspora-digital-era-minorities-media/docview/1696162402/se-2.
3. Media Representation: Minorities
This entry describes media representations of minority groups. It defines key terms in this area of inquiry and examines primary stereotypes of ethnic and racial groups in American mass media. Stereotypes are constructed to support dominant groups retain power and resources. The primary representational conventions of four major racial–ethnic groups are described and illustrated through examples, along with their potential global impact.
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